WHAT EXACTLY DOES RESEARCH ON MISINFORMATION REVEAL

what exactly does research on misinformation reveal

what exactly does research on misinformation reveal

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Multinational companies often face misinformation about them. Read more about recent research about this.



Although a lot of people blame the Internet's role in spreading misinformation, there's absolutely no evidence that individuals tend to be more prone to misinformation now than they were before the invention of the world wide web. In contrast, the web is responsible for limiting misinformation since millions of potentially critical sounds are available to instantly refute misinformation with evidence. Research done on the reach of various sources of information showed that internet sites with the most traffic aren't devoted to misinformation, and sites containing misinformation aren't very visited. In contrast to widespread belief, mainstream sources of news far outpace other sources in terms of reach and audience, as business leaders like the Maersk CEO may likely be aware.

Successful, international businesses with substantial worldwide operations tend to have lots of misinformation diseminated about them. You can argue that this might be linked to deficiencies in adherence to ESG responsibilities and commitments, but misinformation about business entities is, generally in most cases, not rooted in anything factual, as business leaders like P&O Ferries CEO or AD Ports Group CEO may likely have seen within their careers. So, what are the common sources of misinformation? Research has produced different findings regarding the origins of misinformation. One can find champions and losers in highly competitive situations in every domain. Given the stakes, misinformation appears usually in these scenarios, according to some studies. On the other hand, some research studies have found that individuals who frequently try to find patterns and meanings within their surroundings are more inclined to believe misinformation. This tendency is more pronounced when the events in question are of significant scale, and when small, everyday explanations appear insufficient.

Although past research suggests that the amount of belief in misinformation within the population has not changed significantly in six surveyed countries in europe over a period of ten years, large language model chatbots have been found to reduce people’s belief in misinformation by debating with them. Historically, people have had limited success countering misinformation. However a number of scientists came up with a new approach that is appearing to be effective. They experimented with a representative sample. The participants provided misinformation they thought had been correct and factual and outlined the evidence on which they based their misinformation. Then, they were placed into a discussion using the GPT -4 Turbo, a large artificial intelligence model. Every person ended up being given an AI-generated summary of the misinformation they subscribed to and was expected to rate the degree of confidence they had that the theory had been factual. The LLM then began a chat by which each side offered three contributions towards the discussion. Next, the people had been expected to put forward their argumant once more, and asked once again to rate their level of confidence of the misinformation. Overall, the individuals' belief in misinformation dropped considerably.

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